The client faces difficulties due to a complex user experience for farmers and buyers, limited scalability to accommodate growing transaction volumes, security vulnerabilities in payment processing, inefficient product discovery with insufficient search and filtering capabilities, and manual marketplace management processes that hinder operational efficiency. These issues restrict user adoption, limit growth potential, and increase operational risks.
A mid-sized agricultural marketplace platform connecting farmers and agribusinesses seeking to improve product discovery, transaction efficiency, and operational automation as they scale regionally and internationally.
The new marketplace platform is expected to significantly improve product discovery efficiency, increase user engagement, and facilitate operational automation. It will support scalable growth, allowing expansion into new markets such as the USA and EU while maintaining high performance and security standards. Key impacts include enhanced buyer-seller interactions, streamlined transaction processes, and a secure environment conducive to high transaction volumes, ultimately boosting revenue and operational efficiency.