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Development of a Scalable Second-Screen Interactive App for Sports Engagement

oxagile.com

Media

Sports

Challenges in Modern Sports Broadcasting Engagement

Traditional TV broadcasts fail to engage younger audiences who demand interactivity. Existing platforms lack seamless synchronization with live events, real-time reward systems, and scalable infrastructure to handle massive concurrent user activity during high-profile matches.

About the Client

Broadcasting company seeking to enhance live sports viewership through interactive cross-platform engagement.

Strategic Goals for Enhanced Viewer Interaction

Create synchronized second-screen experience for live sports viewing
Implement real-time prediction mechanics with instant reward validation
Support 500,000+ concurrent users during peak events
Develop intuitive admin tools for event and prize management
Foster community engagement through interactive features

Core System Capabilities

Audio watermarking for perfect TV-app synchronization
Real-time prediction engine with prize validation
Admin control panel for managing events and rewards
User authentication and event registration system
Scalable communication module for live updates

Technology Stack Requirements

React Native

Erlang

PostgreSQL

RabbitMQ

HAProxy

Symfony

JavaScript

System Integration Needs

TV streaming platform APIs
Payment gateway for prize distribution
Push notification services
User analytics platforms

Critical Performance Specifications

Support 500,000+ concurrent users with <50ms latency
99.99% uptime during live events
Real-time database updates with strong consistency
Military-grade data encryption for user information

Anticipated Business Outcomes

Expected 300% increase in viewer engagement metrics through interactive features, 40% growth in prime-time audience retention, and significant new revenue streams from sponsored prize integrations. The scalable architecture will enable cost-effective expansion to international markets and additional sports verticals.