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Development of a Scalable SaaS Executive Coaching Platform with Advanced Analytics and White-Label Capabilities

oxagile.com

Business services

Retail

Agriculture

Financial services

Health & Fitness

Business Challenges

Need to automate administrative workflows for coaches while maintaining a confidential, distraction-free environment for clients. Requirement to create a premium SaaS offering with white-label functionality to attract Fortune 500 clients and open new revenue streams.

About the Client

U.S.-based firm providing executive coaching and leadership development services through face-to-face meetings and a proprietary cloud platform

Key Objectives

Automate coaching administrative tasks
Create a secure, scalable SaaS platform for executive coaching
Implement white-label capabilities for enterprise clients
Enable real-time analytics for coaching ROI measurement
Support multi-role collaboration with advanced security features

Core System Requirements

Multi-role user management (Administrators, Coaches, Clients)
Subdomain management for enterprise accounts
Training program & engagement management
Shared calendar with Outlook integration
Secure video conferencing with chat history
Custom survey builder with NPS calculation
Advanced analytics dashboard with Excel export
White-label branding capabilities
Document library with role-based access
Coaching notes and performance tracking

Technology Stack

PHP

JavaScript

Symfony2

jQuery

Apache

MySQL

Third-Party Integrations

Microsoft Outlook
Twilio
Zendesk
Vidyo

Non-Functional Requirements

Support for 10,000+ concurrent users
End-to-end encryption for communications
XSS vulnerability prevention
Regular security audits
High availability architecture

Expected Business Impact

Creation of new revenue streams through premium SaaS offerings, 40% reduction in administrative overhead for coaches, enhanced client retention through personalized analytics, and expanded market reach to Fortune 500 companies via white-label capabilities. The platform will enable data-driven coaching programs with measurable ROI for enterprise clients.