Development of a Scalable OTT Platform for Live and On-Demand Sports Streaming

The client faces difficulties in providing a seamless, low-latency streaming experience for live and on-demand sports content across mobile, web, and set-top platforms. They require a robust infrastructure to support increasing user demand, ensure content security, and offer flexible monetization options to attract and retain viewers in a competitive digital landscape.

A large-scale sports content distributor seeking to expand its digital streaming presence by offering live and on-demand sports coverage across multiple screens with advanced monetization and interactive features.

• Build a flexible OTT platform supporting live and on-demand sports video streaming for multiple devices including mobile, web, and set-top boxes.
• Implement scalable system architecture capable of supporting up to 50,000 concurrent users per hour with minimal latency.
• Enable multiple monetization models: subscription-based access, advertising, and white-label solutions.
• Integrate DRM and content protection modules for secure delivery.
• Develop advanced features including catch-up TV, multi-resolution transcoding (up to 1080p), and real-time commenting.
• Create intuitive content management and administration interfaces for organizing channels, events, and seasons.
• Utilize multi-CDN setup for optimized global delivery and cost efficiency.

• Live and on-demand video streaming with configurable playlists and catch-up capabilities
• Custom plugins for DVR and LivetoVoD functionalities
• Stream transcoding into multiple resolutions (up to 1080p) for adaptive streaming
• Secure content delivery with DRM integration
• Multiple monetization options including paid subscriptions, ads, and white-label offerings
• Next-generation video player supporting Chromecast, AirPlay, and other multiscreen standards
• High-performance, real-time commenting module with frequent updates
• Content recommendation engine and curated news feeds
• Mobile applications for iOS and Android platforms
• Clustered server architecture supporting high load and scalability

• Content Management System (CMS) for organizing video assets
• DRM provider for content security
• Third-party CDNs for global content delivery (e.g., Amazon CloudFront, Tata Communications)
• Social media and commenting platforms for user engagement
• Payment gateways for monetization
• Analytics and recommendation engines for content personalization

• Support up to 50,000 concurrent users per hour with a low-latency stream (aiming for sub-5 second latency for live streams)
• System scalability through microservices and clustering
• High system availability and fault tolerance
• Secure content delivery with robust DRM and user authentication
• Responsive and intuitive user interfaces across all devices
• Automated testing with extensive test coverage (targeting over 3,500 automated test cases)
• Efficient content delivery optimized via multi-CDN and real-time quality adaptation

The new OTT solution is expected to significantly expand the client’s audience reach across global markets, attract new users through flexible and engaging viewing options, and reduce user churn by delivering high-quality, seamless live and on-demand sports content. Leveraging diverse monetization models, the platform aims to increase revenue streams, improve user retention, and enhance overall customer engagement, mirroring proven results such as the support of over 50,000 users per hour and successful content delivery across multiple screens.