The client aims to develop a user-friendly, scalable online portal to manage rental property listings, enable tenants to search using keyword-based filters, allow property owners to post and update property information, and facilitate quick and efficient property discovery. The client also seeks a cost-effective, high-quality solution with rapid time-to-market through establishing an offshore development center to handle the product lifecycle, support, and continuous feature improvements.
A leading online real estate portal providing rental listings, property management tools, and customer engagement features, targeting a nationwide market of prospective tenants and property owners.
The new rental platform is expected to significantly enhance property visibility and user engagement, supporting a database of over 500,000 units, increasing lead generation, and reducing operational costs through offshore development and support. The scalable system aims to improve property closing rates, provide tailored search experiences, and position the client as a dominant player in the national rental market, enabling faster deployment of new features and technology upgrades.