The client currently operates an online coaching application for sports instruction, but faces usability issues and limited scalability due to its existing architecture. As user demand increases, the platform struggles to support growth, integrate new features, and deliver a seamless experience for both coaches and athletes. The need is for a comprehensive platform upgrade that enhances performance, expands functionality, and supports future growth.
A professional sports training organization seeking to upgrade its digital coaching services to support online coaching, live streaming, and interactive learning features with improved scalability and performance.
The upgraded platform aims to deliver a highly performant, scalable, and engaging coaching experience. This will enable the client to support continual growth, increase user engagement through interactive features like live streams and instant replay, and expand their coaching services to a broader audience. The initiative is expected to streamline operations, improve user satisfaction, and position the client as a leader in online sports coaching, supporting sustained revenue growth and market competitiveness.