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The client needed to rapidly launch a multi-platform video streaming solution to reach fans beyond physical attendees, with a strict 2.5-month deadline aligned to a major racing event. Key challenges included ensuring seamless video delivery across diverse devices, optimizing user experience for high-resolution content, and overcoming platform-specific technical constraints like Roku's image data limitations.
A horse racing venue with thousands of annual visitors seeking to expand its audience reach through digital streaming solutions.
The solution will enable the client to triple their audience reach beyond physical attendees, generate new revenue streams through digital advertising, and establish a scalable foundation for future expansion. The platform's ability to handle 2.5x more concurrent users than initial projections ensures readiness for unexpected popularity surges during major racing events.