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The client required a transition from a third-party platform to a custom business directory solution to address limitations in functionality, customizability, and mobile user experience. Key pain points included the need to retain SEO rankings, improve monetization opportunities, and integrate advanced analytics while maintaining bilingual support and handling high traffic volumes.
A company specializing in targeted advertising for small and medium businesses across Latin America through digital business listings on desktop and mobile platforms.
The solution will enable the client to maintain top search engine rankings, increase advertising revenue through advanced targeting capabilities, and provide actionable business insights via integrated analytics. The scalable architecture ensures long-term growth potential while the bilingual platform expands market reach across Latin America.