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Development of a Scalable Global E-Commerce Marketplace for Celebrity-Fan Experiences
  1. case
  2. Development of a Scalable Global E-Commerce Marketplace for Celebrity-Fan Experiences

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Development of a Scalable Global E-Commerce Marketplace for Celebrity-Fan Experiences

oxagile.com
eCommerce
Entertainment
Sports
Media

Challenges in Connecting Celebrities and Fans

Lack of a scalable, globally accessible platform to facilitate seamless transactions between celebrities and fans for experiences/merchandise, coupled with the need for reliable order management, payment processing, and high-performance infrastructure during peak demand.

About the Client

A startup aiming to bridge the gap between celebrities and their global fanbase through a digital marketplace for unique experiences and merchandise.

Key Goals for the Marketplace

  • Create a scalable microservices-based platform for unlimited user support
  • Enable seamless cross-border transactions and shipping
  • Facilitate celebrity branding through customizable digital storefronts
  • Ensure high system availability during high-traffic events

Core System Functionalities

  • Social media-integrated user authentication (Facebook, Google, Apple ID)
  • Celebrity invitation and onboarding module
  • Dynamic product/SKU management for experiences and goods
  • Order lifecycle management (creation, tracking, cancellation)
  • Integrated payment gateway support
  • Real-time chat with platform administration
  • Global shipping coordination and tracking
  • Inventory management system

Technology Stack Requirements

ReactJS
NodeJS
Next.js
NestJS
AWS
Kubernetes
Docker
MongoDB
PostgreSQL
Redis
GitLab CI

Third-Party System Integrations

  • Payment processors (Stripe/PayPal)
  • Social media APIs
  • International shipping providers
  • AWS Load Balancer Controller
  • Horizontal Pod Autoscaler

Performance and Scalability Criteria

  • Microservices architecture for horizontal scalability
  • 99.9% system uptime SLA
  • Database-per-service design pattern
  • Global CDN integration
  • Real-time transaction processing under high load

Expected Business Outcomes

Enables rapid expansion of celebrity partnerships across entertainment, sports, and media sectors while supporting millions of concurrent users. The platform will facilitate new revenue streams for influencers, enhance fan engagement through exclusive experiences, and establish a dominant market position in the global celebrity commerce ecosystem.

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