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Development of a Scalable Cross-Platform Live Streaming Application for Emerging Markets

excellentwebworld.com

Media

Information technology

Entertainment

Market Gaps in Nigerian OTT Services

Nigeria's OTT market faces challenges including low broadband penetration, poor video quality, unaffordable subscriptions, and unmet user demands despite existing platforms like Netflix and iROKO. Content providers struggle with technical limitations and scalability issues.

About the Client

A Nigerian startup aiming to disrupt the OTT market by providing affordable, high-quality streaming services tailored to local audience preferences.

Key Project Goals

Create a cross-platform streaming solution (iOS/Android/Web) with seamless UX
Implement cost-effective subscription models accessible to mass audiences
Ensure high-quality video streaming adaptable to varying internet speeds
Develop scalable infrastructure to handle concurrent users and content growth

Core System Functionalities

Cross-platform live/VOD streaming with adaptive bitrate
Tiered subscription management with promo code support
Admin content management (categories, videos, events)
User profile management with watchlist/download functionality
Search/discovery system with genre-based filtering
Push notifications for content updates and promotions

Technology Stack

Laravel 5.6 (PHP backend)

HTML/CSS/JavaScript (Frontend)

MySQL (Database)

AWS S3 with Transcoder (Media storage/processing)

Apache HTTP Server

Third-Party Integrations

Payment gateways (local and international)
Analytics platforms
Content delivery network (CDN)
User authentication services

System Requirements

Horizontal scalability for user growth
Low-bandwidth video optimization
99.9% uptime SLA
Role-based access control (RBAC)
Multi-region content delivery

Expected Business Impact

Establish a dominant OTT platform in Nigeria through affordable pricing and localized content strategy, achieving 500k+ subscribers within 18 months while maintaining 4K streaming quality at 2Mbps bandwidth consumption.