Development of a Scalable Big Data Analytics Platform for Online Video Monitoring

The client operates a global OTT platform with a diverse user base and requires enhanced monitoring and analytics capabilities to optimize video delivery, improve user experience, personalize content recommendations, and maximize monetization. Existing solutions lack the scalability for unlimited user monitoring, comprehensive real-time and historical data analysis, and meaningful visualization tools to support data-driven decision-making.

A large-scale OTT streaming service provider specializing in live sports and entertainment content, with a global audience seeking real-time insights into viewer behavior and content performance.

• Implement a scalable data collection infrastructure capable of processing both real-time and historical viewer statistics for an unlimited number of users.
• Enable comprehensive user behavior analysis, audience segmentation, and content performance metrics across multiple dimensions such as CDN, country, device, and user count.
• Develop an intuitive reporting module with visualization dashboards and structured reports to facilitate quick insights and strategic decisions.
• Support healthcare infrastructure analysis by identifying critical nodes and performance bottlenecks within the delivery pipeline.
• Enhance monetization strategies through detailed analytics on trending content, audience engagement, and targeted ad campaign effectiveness.
• Reduce operational costs by optimizing multi-CDN content delivery based on data insights.

• Scalable architecture to support an unlimited number of concurrent users and vast data volumes.
• Dual-mode statistics processing: real-time analytics for immediate insights and historical data for trend analysis.
• Audience distribution analysis by CDN, geographic location, device type, and user volume.
• Business report generation module for end-to-end evaluation of content performance, viewer behavior, and revenue metrics.
• Interactive dashboards presenting concurrent user figures, top-rated programs, QoS/QoE metrics, and audience segmentation.
• Automated detection of performance issues at critical nodes within the delivery infrastructure.
• Visualization tools that provide structured, easy-to-interpret data representations to support swift business decisions.

• Content Delivery Networks (CDNs) for traffic and performance data
• Advertising platforms for targeted ad analysis and campaign performance metrics
• Data sources for real-time viewer engagement statistics
• Monitoring tools for infrastructure performance and incident detection

• Ability to process and analyze millions of database records efficiently
• Support for unlimited concurrent users without degradation in performance
• Real-time data processing with minimal latency
• High system availability and scalability to handle peak loads
• Data security compliance for user privacy and data protection standards

By deploying this advanced monitoring and analytics system, the client aims to achieve significant gains in infrastructure efficiency and monetization, including cost reductions through optimized multi-CDN strategies, improved viewer engagement via targeted content and ad campaigns, and enhanced decision-making capabilities supported by actionable insights. The system's scalability and comprehensive analytics are expected to support ongoing territorial expansion and content diversification efforts.