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Development of a Scalable Automotive ECommerce Platform with Advanced Vehicle Comparison and CRM Integration

acropolium

Automotive

eCommerce

Challenges in Developing an Automotive Ecommerce Platform for a Large Enterprise

The client required a platform to host vehicle performance data and insights, with seamless integration into their Salesforce Experience Cloud CRM. Challenges included aligning with enterprise decision-making timelines, adhering to OKR-driven deliverables, maintaining data integrity during multiple redesigns, implementing flexible search functionality, and meeting strict non-functional requirements for security and scalability.

About the Client

A large mobility technology enterprise offering vehicle performance analysis programs to enhance automotive business competitiveness.

Key Objectives for the Automotive Ecommerce Platform Development

Create an intuitive, responsive platform for vehicle performance analysis and comparison
Synchronize a comprehensive database with client business assets for real-time data access
Ensure system security, scalability, compliance, and reliability
Enhance user experience through advanced search capabilities and seamless CRM integration

Core Functionalities and Key Features

Intuitive vehicle asset comparison interface with customizable parameters
User registration and benchmark ordering system
Benchmark report generation and sharing via invite links
Responsive multi-platform frontend applications
PostgreSQL-powered full-text search with Boolean logic
Integration with Microsoft SharePoint for file synchronization

Technologies Utilized in Platform Development

.NET 6

Angular 13

Material Angular 12

Microsoft Azure

Terraform

PostgreSQL

SignalR

D3.js

Critical System Integrations

Salesforce Experience Cloud CRM
Microsoft SharePoint for document management
File synchronization functionality

Essential Non-Functional Requirements

High-security standards for enterprise data protection
Scalable architecture for future growth
Compliance with industry regulations and CRM framework
Reliable performance under heavy data loads
Data integrity preservation during redesigns

Expected Business Impact of the Automotive Ecommerce Platform

The platform is projected to increase customer loyalty by 65% through improved user experience, reduce CRM integration bottlenecks by 85%, and boost daily transactions by 25% via enhanced search functionality and vehicle comparison tools.