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Development of a Scalable Ad Tech Platform for Streamlined Digital Advertising Management

sunscrapers.com

Advertising & marketing

Information technology

Challenges in Digital Advertising Workflow Management

Existing manual and fragmented processes for building, managing, approving, and publishing digital ads created inefficiencies, limited scalability, and reduced competitive advantage for the agency.

About the Client

Award-winning digital creative agency with 100+ employees, specializing in marketing solutions for global brands like ESPN, Disney, and Microsoft

Objectives for Ad Tech Platform Development

Create a modular, scalable SaaS platform for end-to-end ad management
Implement a user-friendly interface for schema definition and ad creation
Integrate microservices architecture for performance-critical components
Ensure system stability while enabling rapid feature development
Support secure, isolated environments for sensitive operations

Core Functional Requirements

Customizable ad unit schema definition via UI
REST API for integration with external systems
Asynchronous task processing for long-running operations
Scheduled data ingress from external sources
Microservices for high-traffic components (10M+ requests/day)
Containerized deployment with Docker Swarm

Preferred Technology Stack

Django

Sanic

Node.js

React

AWS

Docker Swarm

Required System Integrations

Third-party ad verification platforms
External data sources for dynamic content
Security infrastructure (VPN isolation)
Container orchestration tools

Critical Non-Functional Requirements

Horizontal scalability for high-traffic microservices
99.9% system availability for SaaS platform
Data security and compliance with industry standards
Low-latency response times for UI interactions
Modular architecture for independent component updates

Expected Business Impact of the Ad Tech Platform

Enables the agency to streamline digital ad operations, reduce time-to-market by 40%, support 6+ major enterprise clients simultaneously, and maintain competitive differentiation through technical innovation in ad tech solutions.