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The existing MVP app suffered from global outages, lacked advanced features, and failed to meet evolving user expectations. The need for a subscription-based revenue model and multi-user functionality (self-monitored testers, monitors, accountability partners) required a robust, scalable solution. Bluetooth connectivity issues and unreliable real-time data delivery further hindered user trust and operational efficiency.
A leading manufacturer of breathalyzers with over 20 years of experience, providing remote alcohol monitoring solutions for personal health, safety, and compliance across consumer, corporate, and institutional markets.
The enhanced app will solidify BACtrack's market leadership through improved user retention (via reliability and subscription model), expanded use cases (teen driver safety, workplace compliance), and measurable societal impact (reducing alcohol-related incidents). Real-time monitoring capabilities and multi-user workflows are projected to increase customer acquisition by 40% while reducing support costs by 30% through automated error handling and system stability improvements.