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Development of a Robust App and E-commerce Monetization and Conversion Platform
  1. case
  2. Development of a Robust App and E-commerce Monetization and Conversion Platform

Development of a Robust App and E-commerce Monetization and Conversion Platform

exoft
eCommerce
Gaming
Mobile Applications
Entertainment Services

Identifying Challenges in Scaling Monetization Solutions

The client is facing difficulties in evolving their initial minimal-functionality MVP into a scalable, production-ready platform that meets investor, partner, and market demands. Existing local development options do not fully align with their technical requirements, necessitating a comprehensive development approach to build a robust, scalable monetization platform with extensive integration capabilities.

About the Client

A mid-sized technology company specializing in developing monetization solutions for digital products, including mobile apps, games, and online stores seeking to enhance their revenue streams through integrated device exchange and rewards systems.

Key Goals for the Monetization Platform Development

  • Transform the existing proof-of-concept into a scalable, reliable platform capable of handling complex monetization workflows.
  • Implement an API-first architecture to facilitate seamless integration with third-party services such as ecommerce platforms, delivery providers, and communication tools.
  • Develop a flexible, customizable widget to enable easy integration into various digital environments, supporting multiple currencies and device types.
  • Enhance system security with role-based access control and two-factor authentication.
  • Ensure the platform can support at least 14 integrations with external systems including logistics, payment, and ecommerce providers.
  • Optimize backend performance for swift processing of user exchanges, price estimations, and reward distributions.

Core Functional Features and System Capabilities

  • Complete audit and refactoring of the existing codebase adhering to industry best practices.
  • Features for cart & checkout, order management, and delivery tracking.
  • Device valuation module estimating device prices based on attributes like brand, condition, storage capacity.
  • Reward system integration enabling phased bonuses and percentage-based gains at each stage of device delivery.
  • Role-based access control with two-factor authentication for secure user and administrator access.
  • Development of a customizable, embeddable widget for monetization, compatible across multiple platforms (web, mobile, desktop, gaming consoles).
  • Integration with third-party APIs such as gift card services, delivery providers, email & SMS tools, product catalogs, and ecommerce platforms.

Technology Stack and Architectural Approach

API-first architecture
ASP.NET Core
Entity Framework
Identity Framework
MariaDB
Selenium for testing automation
Request framework

External System Integration Requirements

  • Ecommerce platforms (e.g., WooCommerce, Shopify)
  • Logistics and delivery services (e.g., USPS, Amazon)
  • Payment and gift card providers
  • Email and SMS communication tools
  • Third-party API services for catalog management and device filtering

Performance, Security, and Scalability Standards

  • System scalability to support increasing user transactions and integrations
  • Reliable performance with fast response times for price estimation and reward processing
  • Security protocols including role-based access control and two-factor authentication
  • Maintainability through comprehensive documentation and workflow analysis
  • Automated testing coverage for each system feature to ensure stability

Projected Business Benefits and Outcomes of the New Platform

The development of this monetization and conversion platform is expected to enable the client to transition from a basic MVP to a scalable, feature-rich solution capable of supporting numerous integrations and devices. This will facilitate increased user engagement, quicker payout and reward processing, and diversified monetization channels, ultimately boosting revenue streams and market competitiveness. The platform aims to support at least 14 integrations, ensuring extensive ecosystem connectivity, thereby enhancing the client’s service offerings and operational efficiency.

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