The client experiences a significant number of user encounters with broken or invalid routes, leading to poor user experience, increased bounce rates, and potential loss of engagement. Existing error handling mechanisms lack clarity and customization, making it difficult for users to recover or find relevant content after encountering a '404' error.
A mid to large-scale technology company seeking to improve user navigation and error handling on their digital platforms.
By implementing a customized error handling and routing system, the organization aims to decrease bounce rates associated with invalid URLs by at least 25%, improve overall user experience, and enhance engagement metrics. Additionally, enriched analytics will provide deeper insights into navigation issues, supporting ongoing site optimization and reducing user frustration.