The client faces challenges with significant amounts of recyclable materials ending up in landfills, leading to environmental concerns and lost revenue. Existing recycling programs lack effective incentives to motivate consistent public participation, resulting in low recycling intake and increased landfill burden. There is a need for a scalable, user-friendly mobile platform that influences consumer behavior towards recycling by providing tangible rewards and real-time engagement.
A municipal or environmental organization aiming to increase public recycling rates and reduce landfill waste through innovative incentives and technology.
This mobile application aims to significantly increase recycling participation, reduce landfill use, and boost recycling revenue streams. Based on prior implementations, it could potentially influence a higher percentage of consumers to recycle, leading to measurable environmental benefits, increased engagement metrics, and higher revenue through improved commodity intake. The platform is expected to enhance community awareness and promote sustainable behavior among users.