Development of a Responsive Minimalist Business Website with Human-Centered UI/UX Design

A design agency requires a sleek, fully responsive website that effectively showcases its services, portfolio, and thought leadership content. The website must reflect the agency’s brand identity accurately, facilitate effortless navigation across devices, and drive client engagement and conversions. Additional concerns include ensuring high user task success, minimizing errors, and achieving industry-standard usability scores.

A mid-sized design agency specializing in digital and branding services, aiming to enhance its online presence and attract new clients through an optimized, user-centric website.

• Launch a minimalist, highly responsive website that presents the agency’s core services, portfolio, and philosophy effectively.
• Achieve a target bounce rate of under 35%, with an average session duration exceeding 78 seconds.
• Secure at least a 10% conversion rate on contact or inquiry forms.
• Design intuitive user flows that reach a task success rate of at least 90%.
• Minimize user errors to below 10% during interactions.
• Attain a system usability scale (SUS) score of 85 or higher Post-launch.

• Responsive UI design optimized for desktop and mobile devices
• User-centered, intuitive navigation with multiple device variations
• Custom wireframes, prototypes, and iconography aligned with brand identity
• Content management system supporting blog, portfolio, and informational pages
• Clear call-to-action elements for inquiries and contact facilitation
• Storytelling-focused case study layout for project showcase
• Analytics integration for tracking user interactions and behavior

• Analytics tools for visitor behavior tracking
• Contact form or CRM integrations to facilitate client inquiries

• Achieve an average task success rate of ≥90%
• Limit user error rate to ≤10%
• Page load times optimized for fast performance across devices
• Design fully responsive interfaces for all device types
• Security measures to safeguard user data and prevent breaches

The new website aims to enhance the agency’s digital footprint, improve visitor engagement, and drive higher conversion rates, with an expected increase in session duration, reduction in bounce rate to below 35%, and a contact form conversion rate of at least 10%. Usability improvements are projected to result in a system usability scale score exceeding 85%, establishing a strong online presence that aligns with the agency’s brand identity.