The seafood industry relies heavily on traditional, manual, and face-to-face negotiations which lead to unpredictable pricing, income instability for fishermen, inefficient processes, lack of market transparency, and missed real-time market opportunities. Buyers struggle with price volatility and planning uncertainties due to the absence of a centralized digital platform providing real-time market data.
A mid-sized, innovative seafood distribution company seeking to modernize and digitize its trading operations to enhance predictability, transparency, and efficiency.
The platform aims to transform traditional seafood trading by providing real-time market visibility, increased price stability, and streamlined transactions. Expected outcomes include significant reduction in manual negotiation time, improved market predictability, and enhanced market access for fishermen and buyers. Quantitative impact may include increased trade volume, decreased price volatility, and higher user satisfaction metrics.