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Development of a Product Video Sharing Mobile Application with Integrated Messaging Tools
  1. case
  2. Development of a Product Video Sharing Mobile Application with Integrated Messaging Tools

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Development of a Product Video Sharing Mobile Application with Integrated Messaging Tools

iqlance.com
Consumer products & services
Health & Fitness
eCommerce

Challenge in Product Promotion and Engagement Tracking

Existing marketing tools lack automated message formatting, real-time analytics integration, and seamless video sharing capabilities across multiple platforms, limiting the ability to effectively showcase products and track marketing performance.

About the Client

Producer of natural nutraceutical products seeking a mobile platform to enhance product promotion and user engagement through video content and automated messaging

Objectives for Enhanced Product Promotion Platform

  • Create an intuitive mobile application for automated product message formatting
  • Enable seamless video sharing via email, SMS, and social media platforms
  • Integrate analytics dashboard for tracking marketing activity and user engagement
  • Implement contact management system for personalized outreach

Core System Functionalities and Key Features

  • Automated message formatting with product links
  • Contact synchronization and invitation system
  • Video categorization and search functionality
  • Social media integration for cross-platform sharing
  • Analytics dashboard for tracking engagement metrics

Technology Stack from Case Study Implementation

Figma (UI/UX design)
.NET (backend development)
JavaScript (frontend logic)
Cloud infrastructure (AWS/Azure)
Relational database (SQL Server)

External System Integrations

  • Social media APIs (Facebook, Twitter, Instagram)
  • Email/SMS gateway services
  • Analytics platforms (Google Analytics)
  • Cloud storage for video content

Non-Functional Requirements

  • High-performance video streaming capabilities
  • Scalable cloud architecture for concurrent users
  • End-to-end data encryption
  • Cross-platform compatibility (iOS/Android)
  • 99.9% system uptime SLA

Expected Business Impact of Enhanced Product Promotion

Implementation of this platform is projected to increase marketing conversion rates by 40%, reduce manual outreach efforts by 60%, and enable real-time tracking of campaign effectiveness, while providing users with a 30% faster product discovery experience through optimized video content delivery.

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