Development of a Personalized Email Campaign Platform with Handwritten-style Postcards

The client seeks to make online communication more personalized, warm, and meaningful to improve customer engagement. Existing email campaigns lack a personal touch that could foster stronger relationships and stand out in crowded inboxes.

A medium-sized media and advertising company aiming to enhance personalized communication with clients through innovative email marketing solutions.

• Create a web-based platform enabling users to craft email campaigns featuring postcards that simulate handwritten correspondence.
• Implement a system to convert standard fonts into styled handwritten fonts with customizable colors, gradients, and decorative elements.
• Enable users to start one-time or recurring email campaigns efficiently.
• Allow incorporation of user branding elements, such as logos, into the postcards and email footers.
• Provide capabilities for importing contacts from CRM systems and creating integrations with various CRM platforms.
• Facilitate in-app purchase of credits to fund campaigns and other monetization features.

• Postcard/letter creation module supporting conversion of standard fonts into handwritten styles, with options for colors, gradients, connecting letters, and decorative elements.
• Campaign management system for initiating one-time or recurring email campaigns.
• Ability to upload and incorporate user logos or images into postcards and email footers.
• Import contacts from existing CRM systems and support creation of integrations with external CRMs.
• In-app credit purchasing system for campaign funding and monetization.

• CRM systems for contact importing
• Payment gateway for in-app credit purchases

• System should support scalable handling of contact lists and campaign volumes.
• Ensure secure processing of user data and payment information.
• Responsive UI optimized for both desktop and mobile devices.
• Reliable font conversion and postcard rendering for high-quality visual output.

The platform is expected to significantly enhance client communication personalization, increase email campaign engagement, and boost user satisfaction. It aims to facilitate higher open rates and stronger customer relationships, contributing to improved marketing effectiveness and revenue growth.