The client faces difficulties in delivering a tailored shopping experience due to limited scalability of static product catalogs, inefficient SKU management, and lack of flexible promotional timing. Additionally, there is a need to support local vendors with detailed service listings and enable community sharing features to foster user engagement.
A mid-sized online retail company targeting niche markets with a focus on personalized shopping experiences and local vendor integrations.
The platform is expected to increase customer engagement through personalized recommendations and community features, support over 20,000 SKUs, facilitate local vendor integration, and run time-specific promotional events, collectively leading to higher sales, improved customer satisfaction, and efficient product management.