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Development of a Personalized Discount and Savings Application to Maximize Consumer Engagement
  1. case
  2. Development of a Personalized Discount and Savings Application to Maximize Consumer Engagement

Development of a Personalized Discount and Savings Application to Maximize Consumer Engagement

technbrains.com
Consumer products & services

Identified Challenges in Consumer Savings and Market Visibility

Consumers lack a centralized solution to access a diverse range of brand discounts, leading to underutilization of available deals. The client faces difficulty in increasing brand awareness, subscriber base, and user engagement for their discount app, limiting their market share in the competitive savings app landscape.

About the Client

A mid-sized digital platform focused on aggregating and providing access to coupons, deals, and discounts across multiple retail and service brands. Aimed at consumers seeking cost-effective shopping solutions through an easy-to-use mobile app.

Goals for Enhancing Savings App Functionality and User Engagement

  • Develop a user-friendly mobile and web application that simplifies browsing, discovering, and redeeming discounts.
  • Implement personalized recommendation algorithms to tailor coupon offers based on user preferences and past behavior, boosting engagement.
  • Integrate streamlined promo code redemption processes to facilitate free trial access and promotional offers.
  • Launch targeted marketing campaigns and push notification systems to increase brand visibility and keep users engaged.
  • Incorporate feedback mechanisms for continuous improvement of app features and user satisfaction.

Core Functional Capabilities for a Discount Savings Platform

  • User-friendly interface for seamless browsing and redemption of discounts
  • Personalized coupon recommendation engine based on user preferences and activity
  • Promo code management and redemption system for discounts and free trials
  • Push notification system to alert users about expiring deals, new offers, and personalized content
  • Feedback collection module for continuous user-driven improvements
  • Marketing integration features for targeted campaigns

Recommended Technologies and Architecture Stack

React Native for cross-platform mobile app development
React JS and Node JS for web frontend and backend development

Necessary External System Integrations

  • Payment gateway for secure transactions
  • Social media platforms for shareability and user engagement
  • Promo code management systems for promotional offers

Essential Non-Functional System Criteria

  • High scalability to handle increasing user base
  • Secure handling of user data and transactions
  • High performance with minimal latency for smooth user experience
  • Reliability and continuous uptime for user trust

Projected Business Benefits and Market Impact

The development of this personalized discount platform is expected to significantly enhance user engagement and retention, resulting in increased subscription rates. It aims to expand brand visibility, attract a broader user base, and drive measurable savings for consumers, ultimately positioning the platform as a leading name in the digital discount market.

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