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Development of a Personalized Discount Aggregation Platform with Enhanced User Engagement Features
  1. case
  2. Development of a Personalized Discount Aggregation Platform with Enhanced User Engagement Features

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Development of a Personalized Discount Aggregation Platform with Enhanced User Engagement Features

technbrains.com
Consumer products & services
Food & Beverage
Health & Fitness
Retail

Market Penetration and User Retention Challenges

Consumers lack a centralized platform to access diverse brand discounts, while existing solutions suffer from poor user engagement and limited market awareness, resulting in suboptimal subscription conversion rates for discount aggregation services.

About the Client

A subscription-based mobile application offering curated discounts and deals across multiple consumer categories

Platform Enhancement Goals

  • Create an intuitive interface for seamless discount discovery
  • Implement intelligent recommendation systems to increase engagement
  • Optimize promo code integration for improved trial conversions
  • Establish targeted marketing frameworks for user acquisition
  • Develop retention mechanisms through personalized notifications

Core Platform Capabilities

  • User preference-based recommendation engine
  • Multi-category discount browsing interface
  • Automated promo code validation system
  • Real-time push notification engine
  • User feedback collection and analysis module

Technology Stack Requirements

React Native
React JS
Node JS

System Integration Needs

  • Payment Gateway API
  • Social Media Platforms
  • Promo Code Management System

Operational Requirements

  • High-availability architecture for 24/7 access
  • Real-time recommendation processing capabilities
  • Enterprise-grade data encryption standards
  • Scalable notification delivery system

Business Outcome Projections

Implementation of these enhancements is expected to significantly increase monthly active users through improved discovery mechanisms, drive 35% higher subscription conversion rates via optimized trial access, and establish QPon as a market leader in discount aggregation services through personalized engagement strategies.

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