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Development of a Personalized Birthday Video Platform with Cross-Platform Support and Technical Debt Resolution
  1. case
  2. Development of a Personalized Birthday Video Platform with Cross-Platform Support and Technical Debt Resolution

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Development of a Personalized Birthday Video Platform with Cross-Platform Support and Technical Debt Resolution

twinsunsolutions.com
Consumer products & services
Media
eCommerce

Challenges from Previous Development Engagement

The client spent two years and significant financial resources with a prior vendor that failed to deliver functional applications. Issues included unresolved bugs, abandoned Android development, shifting timelines, chaotic communication, and technical debt from a flawed codebase. The platform's core functionality for video generation regressed, preventing public launch.

About the Client

A platform enabling users to create personalized birthday videos using photos, videos, and music, delivering unique digital greetings

Objectives for Platform Development and Launch

  • Deliver a functional iOS app for public release within one month
  • Prioritize critical bug fixes and essential feature completion
  • Establish a clear roadmap for post-launch development
  • Rebuild trust through transparent communication and iterative progress
  • Implement cross-platform support for Android devices
  • Optimize existing codebase instead of rewriting from scratch

Core System Functionalities and Features

  • User media upload (photos/videos) for compilation
  • Music library integration with rising artists' tracks
  • Automated video editing and rendering pipeline
  • Cross-platform mobile applications (iOS/Android)
  • Scheduled delivery of birthday videos
  • Social sharing and email distribution options
  • Admin dashboard for content moderation and analytics

Technology Stack Requirements

React
Ruby on Rails

Third-Party System Integrations

  • Cloud video processing API
  • Music licensing platform
  • AWS S3 for media storage
  • Firebase Cloud Messaging for notifications
  • Stripe for transaction processing

System Quality Attributes

  • High availability during peak birthday hours
  • Sub-5 second video rendering SLA
  • GDPR-compliant data handling
  • 99.9% uptime for core services
  • Modular architecture for future scalability

Expected Business Impact of Platform Relaunch

Accelerated time-to-market with 4-week initial release, 50% reduction in technical debt, 100% increase in user engagement through Android support, and restored investor confidence through transparent development practices. The platform achieved operational stability while maintaining existing user data integrity during transition.

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