Logo
  • Cases & Projects
  • Developers
  • Contact
Sign InSign Up

Here you can add a description about your company or product

© Copyright 2025 Makerkit. All Rights Reserved.

Product
  • Cases & Projects
  • Developers
About
  • Contact
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Development of a Passionate Connections and Activity-Based Social App
  1. case
  2. Development of a Passionate Connections and Activity-Based Social App

Development of a Passionate Connections and Activity-Based Social App

itcraftapps.com
Media
Advertising & marketing

Identifying Unique User Engagement Challenges in Modern Social Networking

A young, innovative social platform faces the challenge of differentiating itself in a competitive digital space by shifting user focus from appearance-based dating to relationship-building through shared activities and passions. Existing platforms struggle with fostering deep connections and facilitating real-life meetups, necessitating a novel solution that encourages genuine interactions and diverse social engagement.

About the Client

A mid-sized social networking platform aiming to redefine online connection experiences by emphasizing shared passions and activities over appearance-based matching.

Key Goals for Developing an Activity-Driven Social Connection Platform

  • Create native mobile applications for iOS and Android to reach a broad user base.
  • Develop features that facilitate activity sharing, profile categorization, and personal interest discovery.
  • Implement comprehensive meeting modules that enable users to organize and participate in real-life events for individuals or groups.
  • Incorporate multimedia sharing capabilities, including photos and videos, within user profiles and event pages.
  • Establish intuitive browsing, search, and category filtering functionalities to enhance user experience.
  • Build scalable backend infrastructure to support increasing user engagement and data volume.

Core Functional Capabilities for an Activity and Connection-Focused Social App

  • User Profile Management: Create and update profiles with interests, passions, photos, and videos.
  • Activity Categories: Organize and browse activities based on user-defined interest segments.
  • Meetings and Events Module: Facilitate scheduling, organizing, and RSVPing for real-world gatherings, including grouping options.
  • Media Sharing: Upload, view, and interact with photos and videos within profiles and event pages.
  • Content Browsing and Search: Categorization and filtering mechanisms for discovering relevant activities and events.
  • Messaging System: Chat functionality supporting private conversations and group chats related to specific activities or events.
  • Notification System: Alert users about upcoming events, messages, and activity updates.

Recommended Technologies and Architectural Strategies

Mobile development with native iOS (Swift) and Android (Kotlin).
Backend built on scalable cloud infrastructure (e.g., Google Cloud or equivalent).
Use of RESTful APIs or GraphQL for frontend-backend communication.
Real-time messaging protocols (e.g., WebSocket or Firebase Realtime Database) for chat features.

Essential External System Integrations

  • Cloud storage services for multimedia uploads (e.g., Google Cloud Storage, AWS S3).
  • Push notification services for user alerts.
  • Location services for event placement and nearby activity suggestions.
  • Analytics tools for user behavior tracking and platform optimization.

Critical Non-Functional System Requirements

  • High scalability to support growth from initial user base to thousands, with infrastructure capable of handling increased load.
  • Robust security measures for user data protection, including compliance with relevant privacy standards.
  • Fast response times to ensure smooth user experiences (target < 2 seconds for core interactions).
  • High availability with 99.9% uptime to ensure continuous platform access.
  • Cross-platform performance consistency across iOS and Android devices.

Projected Business Outcomes and Platform Potential

The new activity-driven social application is expected to attract a substantial user base interested in meaningful real-world connections, with an initial target of 5,400+ registered users within the first year, generating over 1,000 interactions and 2,000 meetings. The platform aims to establish itself as a competitive alternative to existing social and dating apps by emphasizing genuine interests, activity sharing, and community building, thereby increasing user engagement and retention over time.

More from this Company

Comprehensive Digital Platform for Real Estate Sales and Management
Development of a Kid-Friendly Telemedicine Platform with Home Visit Capabilities
Unified Business Process Reporting and Management System
Automated Background Removal System Leveraging Machine Learning for E-Commerce Product and Portrait Images
Integrated Resource and Cost Control Platform for Hospitality Management