Development of a Partner Referral Program Prototype to Accelerate Business Growth

The client faces challenges in rapidly testing the feasibility of utilizing existing borrowers and partners as sources for new client acquisition. The current process lacks a dedicated, scalable digital platform to validate referral-driven growth hypotheses efficiently, risking slower market expansion and higher marketing costs.

A mid-sized fintech company specializing in innovative credit solutions for small and medium-sized businesses, seeking to expand its client base through strategic partner referrals.

• Design and develop a digital prototype that enables partners and existing clients to refer new business opportunities efficiently.
• Implement a portal presenting program benefits and facilitating online partner registration.
• Create a customizable landing page generator allowing partners to brand the referral pages with their logos and colors.
• Integrate the referral portal with the client’s existing CRM and backend systems to automatically generate and track loan applications from referred clients.
• Deploy real-time referral tracking reports and analytics dashboards to monitor program effectiveness.
• Reduce development costs by applying an agile, flexible development approach, aiming for a 55% reduction compared to traditional methods.
• Launch the pilot within a 7-week timeframe to enable swift hypothesis validation and iterative refinement.

• Partner registration portal with benefit descriptions
• Automatically generated branded landing pages for partners
• Affiliate-specific landing page generator
• Referral tracking reports and analytics dashboard
• Referral request forms linked directly to the credit application process
• Backend integration with existing CRM and credit request systems to automate data flow and request generation

• CRM platform for tracking and managing referrals
• Backend credit application processing system
• Analytics and reporting tools for real-time insights

• Rapid deployment within 7 weeks
• Cost-efficiency with a target of at least 55% savings over traditional development
• Scalable architecture to support future growth
• High security standards for data privacy and transaction safety
• Intuitive user experience for both partners and internal teams

The implementation of this referral program prototype aims to validate whether current clients and partners can generate significant new client leads, supporting rapid growth. Goals include reducing development costs by approximately 55%, enabling the client to swiftly test and refine growth hypotheses, and accelerating market penetration through digital channel optimization.