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Development of a Native Mobile Commerce Application with API Integration
  1. case
  2. Development of a Native Mobile Commerce Application with API Integration

Development of a Native Mobile Commerce Application with API Integration

sphereinc.com
eCommerce
Consumer products & services

Identifying Challenges in Expanding Digital Customer Engagement

A prominent eCommerce retailer faces the challenge of providing a modern, user-friendly mobile experience without significant redevelopment of their existing online platform. They need a cost-effective solution that extends their current investment and offers seamless integration with their existing eCommerce backend, enabling improved user engagement, retention, and sales growth.

About the Client

A large-scale online retail company seeking to expand its digital presence with a native mobile app that integrates with its existing eCommerce platform to enhance customer engagement, satisfaction, and revenue.

Goals and Expected Business Impact of the Mobile App Development

  • Achieve a 15-20% increase in revenue attributable to the new mobile application.
  • Enhance customer satisfaction and engagement metrics by approximately 40%.
  • Improve customer retention and brand loyalty through a native, responsive mobile experience.
  • Extend the longevity of the existing eCommerce infrastructure by developing API-based integrations that facilitate future scalability or platform upgrades.

Core Functional Capabilities for the Mobile Commerce Application

  • Native mobile support on iOS (iPhone) devices, employing platform-specific features like push notifications.
  • API-driven connectivity to existing eCommerce backend to prevent data duplication and facilitate future platform migrations.
  • Social media account integration for social sign-in and sharing functionalities.
  • Support for dynamic content delivery including themes, sliders, and localized content settings.
  • User consent management for cookies and privacy preferences.
  • Analytics tracking embedded within the app for user behavior, engagement, and conversion metrics.

Preferred Technologies and Architectural Approaches

Native iOS development (Swift/Objective-C) for mobile app functionality
RESTful API interfaces
Secure OAuth or token-based authentication
Cloud-based backend infrastructure

Essential External System Integrations

  • Existing eCommerce platform via API for product, order, and user data synchronization
  • Social media platforms for login and content sharing
  • Analytics and tracking services for behavior monitoring
  • Cookie and privacy consent management tools

Key Non-Functional System Requirements

  • Responsive performance with faster load times and minimal latency
  • Scalability to handle increasing user base and transaction volume
  • Secure data handling including compliance with data privacy regulations
  • High availability with 99.9% uptime guarantees
  • Compatibility with the latest iOS versions and devices

Projected Business Benefits and Impact Metrics

By implementing the native mobile app with API integration, the client is expected to see a 15-20% increase in total revenue, a 40% improvement in customer satisfaction and engagement, and stronger customer retention and brand loyalty. This approach leverages existing infrastructure, extending its usability and paving the way for further digital growth.

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