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Development of a National Business Showcase Platform to Promote Local Enterprises Globally
  1. case
  2. Development of a National Business Showcase Platform to Promote Local Enterprises Globally

Development of a National Business Showcase Platform to Promote Local Enterprises Globally

empat.tech
Non-profit
eCommerce
Business services

Identifying Challenges in Promoting Local Businesses Internationally

The client faces difficulties in effectively showcasing and promoting a diverse range of local businesses, products, and services online. Existing channels lack a centralized, modern platform that highlights native enterprises, making it challenging to raise awareness, support economic growth, and attract international audiences. This results in limited visibility for Ukrainian brands and hampers efforts to boost local economic development.

About the Client

A non-profit organization aiming to create an online platform to promote and support domestic businesses and artisans, elevating their visibility on a global scale.

Goals for Building a Centralized Business Promotion Platform

  • Create a user-friendly, modern web platform consolidating over 240 local businesses across various categories.
  • Enhance global visibility of native brands, products, and services through an intuitive design and accessible interface.
  • Support local economic growth by fostering awareness and engagement with Ukrainian businesses worldwide.
  • Implement a scalable and maintainable system capable of integrating future business entries and updates.
  • Ensure high performance and security standards to facilitate seamless user experience on any device or platform.

Essential Functionalities for the Business Showcase Platform

  • Dynamic listing of 240+ local businesses with detailed profiles including images, descriptions, and contact info.
  • Categorized browsing and advanced search/filter options for finding businesses by industry, location, or other attributes.
  • Responsive and accessible design compatible with all devices and browsers.
  • Content management interface for easy updates and additions to the business catalog.
  • Integration with social media and sharing features to promote businesses beyond the platform.
  • Support for multimedia content such as images, videos, and testimonials within business profiles.
  • Analytics tracking to monitor user engagement and popular categories.

Technology Stack and Architectural Preferences

Content Management System (CMS) similar to Webflow for rapid development and ease of content updates
Frontend frameworks such as Vue.js for dynamic content rendering
Backend technologies including PHP and JavaScript for server-side and client-side functionalities
Database solutions for storing business and user data

Necessary External System Integrations

  • Social media APIs for content sharing and promotion
  • Analytics tools for monitoring user behavior and engagement metrics
  • Content management interfaces for easy updates by administrators

Critical Non-Functional System Attributes

  • Scalability to support future expansion of business listings
  • High performance with fast load times across global locations
  • Robust security measures to protect user data and prevent unauthorized access
  • Responsive cross-platform compatibility and accessibility compliance
  • Maintainability for ongoing updates and feature enhancements

Projected Business Outcomes and Benefits

The new platform is expected to significantly increase the visibility of local businesses, attracting a global audience and fostering economic development. Targeted metrics include reaching over 240 businesses upon launch, improving user engagement, and establishing a sustainable digital presence that supports future growth and inclusivity for diverse enterprises.

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