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Development of a Multiscreen OTT Platform with Culturally Adaptive UI/UX for Middle Eastern Markets
  1. case
  2. Development of a Multiscreen OTT Platform with Culturally Adaptive UI/UX for Middle Eastern Markets

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Development of a Multiscreen OTT Platform with Culturally Adaptive UI/UX for Middle Eastern Markets

oxagile.com
Media
Entertainment
Broadcasting

Challenges in Multiscreen OTT Platform Development

The client faced difficulties in aligning platform-specific guidelines across web, Android TV, and mobile devices, addressing cultural nuances (e.g., right-to-left reading, imagery censorship), and ensuring intuitive user experiences for viewers sitting 3-4 meters from TVs. Cross-platform consistency and app store compliance were also critical pain points.

About the Client

A leading content distributor and broadcaster seeking to expand its OTT platform with region-specific UI/UX design for Arabic-speaking audiences.

Project Goals for Enhanced OTT Platform

  • Create platform-specific interfaces for web, Android TV, and mobile devices
  • Design culturally adaptive UX for Middle Eastern markets
  • Ensure compliance with app store guidelines for seamless submissions
  • Optimize performance and reduce total cost of ownership (TCO)

Core Functional Requirements

  • Responsive UI for Samsung, LG TVs, web browsers, iOS, and Android devices
  • Right-to-left (RTL) language and layout support
  • Content recommendation systems with personalized displays
  • Cross-device navigation consistency

Preferred Technologies

Cross-platform frameworks (React Native, Flutter)
Responsive design tools (CSS Grid, Flexbox)
Platform-specific SDKs (Android TV, iOS, Web)

Required Integrations

  • Content delivery networks (CDNs)
  • Payment gateways for subscription management
  • Analytics tools for user behavior tracking

Non-Functional Requirements

  • Scalability for high concurrent user loads
  • Low-latency performance for streaming on varying bandwidths
  • Security compliance (GDPR, regional data laws)
  • Accessibility standards (WCAG)

Expected Business Impact of UI/UX Enhancements

The redesigned platform is projected to improve user engagement through intuitive navigation and culturally relevant design, accelerate time-to-market for new features, reduce maintenance costs by 20-30%, and achieve 95%+ app store approval rates across target regions.

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