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The client faced difficulties in aligning platform-specific guidelines across web, Android TV, and mobile devices, addressing cultural nuances (e.g., right-to-left reading, imagery censorship), and ensuring intuitive user experiences for viewers sitting 3-4 meters from TVs. Cross-platform consistency and app store compliance were also critical pain points.
A leading content distributor and broadcaster seeking to expand its OTT platform with region-specific UI/UX design for Arabic-speaking audiences.
The redesigned platform is projected to improve user engagement through intuitive navigation and culturally relevant design, accelerate time-to-market for new features, reduce maintenance costs by 20-30%, and achieve 95%+ app store approval rates across target regions.