Development of a Multiscreen Live Streaming and Content Monetization Platform for TV Audience Engagement

Media

Identifying Challenges in High-Quality Multiscreen Content Delivery and Monetization

The client faces difficulties in delivering reliable, high-quality live video content to mobile devices such as smartphones and tablets. There are challenges related to adaptive streaming, ensuring content security with geoblocking and DRM, seamless CDN delivery, and establishing effective monetization and analytics capabilities for their content offerings.

About the Client

A large media company aiming to deliver high-quality live video content to mobile devices, expand audience reach, and monetize their streaming content effectively.

Goals for Enhancing Multiscreen Video Streaming and Revenue Generation

Implement adaptive streaming to ensure optimal video quality across diverse network conditions.
Establish a robust, failsafe CDN delivery system for high-quality content distribution.
Integrate comprehensive content security measures including geoblocking and DRM support.
Develop electronic program guide (EPG) features to enhance user navigation.
Enable content monetization through integrated billing, advertising, and reporting modules.
Achieve a seamless user experience on iOS devices such as iPhones and iPads within a three-month development timeline.

Core Functional Capabilities for Multiscreen Video Streaming Platform

Adaptive streaming technology for high-quality, fail-safe CDN content delivery
Secure content protection including geoblocking and DRM compliance
Electronic Program Guide (EPG) for content browsing and navigation
Content monetization modules encompassing subscription, advertising, and pay-per-view options
Real-time analytics and reporting dashboards for content performance and revenue tracking

Preferred Technologies for Robust Multiscreen Video Delivery

Mobile platforms: iOS SDK, ObjectiveC

Streaming protocols: Adaptive streaming protocols supporting high quality and failsafe delivery

Content security: DRM systems and geoblocking mechanisms

CDN integration for efficient content delivery

Essential External System Integrations

Content Delivery Network (CDN) for scalable media streaming
Secure DRM platforms for content protection
Payment gateways for monetization features
Analytics and reporting systems for content and revenue insights

Critical Non-Functional System Attributes

System scalability to support increasing viewer base and content volume
High availability with failover mechanisms to ensure continuous streaming
Performance optimized for low latency and high throughput
Security measures including content encryption and user data protection
Intuitive user interface tailored for iOS devices

Projected Business Benefits from the Multiscreen Streaming Initiative

The implementation aims to deliver high-quality, reliable streaming experiences to iOS users, increasing viewer engagement and content reach. Expected results include improved content monetization through integrated billing and advertising modules, enhanced user satisfaction via an engaging program guide, and scalable infrastructure capable of supporting future growth. The project anticipates a significant reduction in content distribution failures and an increase in revenue metrics driven by advanced analytics and targeted monetization strategies.