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Development of a Multi-Platform Live Streaming and Video-on-Demand Smart TV Application

oxagile.com

Media

Challenges

The client faced challenges in delivering a user-friendly and engaging smart TV experience, specifically needing an intuitive app that effectively combined live streaming and on-demand video content. They wanted to avoid cluttered interfaces and content overload, ensuring users could quickly find and enjoy desired content. They also needed a solution that supported multiple smart TV platforms.

About the Client

A modern, youth-focused television broadcaster and content producer aiming to enhance audience engagement and revenue through a compelling smart TV experience.

Goals

Expand reach to new audiences on smart TVs.
Increase user engagement with video content.
Improve video ad profitability through enhanced user experience.
Establish a strong presence in the smart TV app market.
Maximize brand visibility for the client's content.

Functional Requirements

Effortless live video streaming with minimal latency.
Real-time commenting system for live broadcasts.
Browsable on-demand video catalog.
Multi-language support with real-time language switching.
Customizable branding options.
Integrated asset delivery via cloud and CDN.
User-friendly navigation and search functionality.
Whitelabeling capabilities for distribution to other channels.

Preferred Technologies

HTML5

CSS3

JavaScript

Samsung Tizen SDK

Ooyala Player

Ooyala API

Samsung AVPlay

Integrations Required

Cloud Storage (e.g., AWS, Azure)
Content Delivery Network (CDN)
Ooyala Platform

Non-Functional Requirements

Scalability to handle a large number of concurrent users.
High performance and low latency for streaming.
Robust security measures to protect content and user data.
Cross-platform compatibility with Samsung Tizen and other connected TV platforms.
Rapid customization and adaptation capabilities.

Expected Business Impact

Successful development and launch of this smart TV application will lead to increased viewership, enhanced brand awareness, improved ad revenue, and a strengthened position in the competitive video streaming market. The whitelabeling capability provides a potential new revenue stream and expands market reach.