Development of a Multilingual B2B E-Commerce Platform with Personalization Capabilities for International Market Expansion

The client faces difficulties in adapting their existing B2B platform for international expansion, requiring support for multiple languages, regional customization, and personalized customer offerings. Current infrastructure lacks flexibility for future personalizations such as filters, product categories, or targeted promotions, hindering growth and operational efficiency in new markets.

A mid-sized manufacturing company specializing in industrial equipment seeking to expand its B2B sales internationally through a versatile online platform.

• Build a multilingual B2B e-commerce platform supporting multiple language versions for international expansion.
• Develop a flexible architecture enabling extensive personalization, including filters, product categories, and customized promotions.
• Implement features such as subaccounts within organizations, order processing for logged-in customers, visibility controls for pricing and documents, and customer approval workflows.
• Integrate with existing enterprise systems like ERP and payment modules for seamless data exchange.
• Create a foundation that allows rapid future customization and feature additions to support evolving client needs.
• Achieve a quick deployment timeline, targeting a minimum viable product (MVP) within three months.

• Support for creation of subaccounts within organizations
• Order processing restricted to logged-in users
• Price and document visibility limited to authenticated customers
• Customer approval workflows for login authentication
• Trade credit and limit management per subaccount
• Dynamic pricing based on order volume or customer profile
• Tools for generating personalized product offers for specific customers
• Integration with ERP, payment systems, and data streams for real-time synchronization
• Assignment of salespeople to designated customers to tailor service

• ERP systems for inventory and order management
• Payment gateways for transactions
• Customer relationship management (CRM) systems
• Data streaming platforms for real-time updates

• Platform should support rapid personalization and configuration changes
• Response times must be optimized for a seamless user experience
• Security protocols to restrict access based on user roles and authentication status
• System should be scalable to support increasing international traffic and data volume
• Deployment environment must ensure high availability and disaster recovery capabilities

The new multilingual, personalized B2B platform is expected to significantly enhance international sales capabilities, increase customer engagement through tailored offers, and facilitate rapid expansion into new markets. It aims to support quick deployment of new features, promote operational efficiency, and establish a scalable foundation for ongoing growth, similar to achieving a minimum viable product within three months and enabling future personalization and development efforts.