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Development of a Multi-Level Themed Arcade Game with Social Competition and Monetization Features
  1. case
  2. Development of a Multi-Level Themed Arcade Game with Social Competition and Monetization Features

Development of a Multi-Level Themed Arcade Game with Social Competition and Monetization Features

exposit.com
Gaming
Media
Entertainment

Identified Challenges for Engaging Mobile Arcade Gaming

The client requires an engaging, multi-level mobile arcade game that attracts and retains users through diverse thematic levels, social competition, unlockable content, and monetization opportunities. Existing offerings lack sustained user engagement and revenue streams driven by competitive and incentivized gameplay elements.

About the Client

A mid-sized gaming company seeking to develop engaging arcade-style mobile games that incorporate social features, unlockables, and monetization mechanisms to boost user engagement and revenue.

Goals for Enhancing User Engagement and Revenue

  • Develop a multi-level arcade game with thematic settings such as offices, forests, space, etc.
  • Implement social features enabling players to compete for high scores with friends.
  • Incorporate upgrade systems, secret collectibles, and boss challenges to incentivize extended play.
  • Integrate monetization strategies including in-app purchases, upgrades, and ad revenue optimization.
  • Ensure smooth gameplay experience with gyro controls and responsive mechanics to enhance user satisfaction.
  • Achieve prolonged user engagement, increased in-app purchase rates, and higher ad impressions.

Core Functional Requirements for the Arcade Game

  • Multiple thematic levels including office, forest, space, etc., with unique assets and interactions.
  • Social leaderboards to allow players to compete with friends for top scores.
  • 360-degree gyro control for intuitive gameplay.
  • Upgrade system enabling players to purchase enhancements and unlock new locations.
  • Secret hidden objects per level that reward additional coins, time bonuses, or point deductions.
  • Boss characters with health counters for each level to challenge players.
  • Reward system with points, coins, achievements, and unlockables to encourage continued play.

Technologies and Architectural Preferences

Unity game engine for cross-platform development
Android platform support for deployment

External System and Service Integrations

  • Social sharing and leaderboard APIs
  • In-app purchase services
  • Ad monetization SDKs

Non-Functional Requirements and Performance Metrics

  • Seamless performance at 60 FPS on standard Android devices
  • Scalability to handle increasing user base and concurrent players
  • Robust security measures for in-app transactions and data privacy
  • High availability and minimal latency for multiplayer features

Projected Business Impact and Engagement Metrics

The project is expected to significantly enhance user engagement through diverse levels and social features, leading to increased session durations and user retention. Monetization strategies are projected to boost revenue through higher in-app purchase volumes and ad impressions, ultimately contributing to a competitive advantage in the mobile arcade gaming market.

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