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Development of a Monetized Digital Reading Platform with Enhanced User Engagement and Automated Content Management

iversoft.ca

Media

Consumer products & services

Challenges in Digital Adoption and User Engagement for a Traditional Publisher

Harlequin faced difficulties maintaining app compatibility across evolving iOS and Android platforms, lacked resources to proactively address technical updates, and needed to modernize their digital offering to retain users and monetize their growing audience effectively.

About the Client

A traditional publishing division of HarperCollins specializing in romance literature, seeking digital transformation to maintain market leadership.

Strategic Goals for Digital Platform Modernization

Enhance user experience through adaptive UI/UX design
Increase user retention via automated content updates and personalized recommendations
Implement monetization strategies within the app ecosystem

Core Functionalities for Next-Generation Reading Platform

Time-based story search functionality
Mood/genre-based content filtering
Serialized story delivery with automated updates
Custom CMS for non-technical content management
Social media sharing integration
Automated featured content rotation (23-day cycles)
Contextual push notification system
In-app eBook purchase recommendations

Technology Stack for Cross-Platform Excellence

Swift (iOS)

Java (Android)

Auto Layout for responsive design

Custom API integration

Critical System Integrations

Third-party analytics platforms
Social media APIs (Facebook, Twitter, Instagram)
Payment gateway for eBook purchases
Cloud-based content delivery network

Operational Excellence Requirements

Cross-platform compatibility across iOS and Android devices
Scalable architecture for global user base
Real-time content update capabilities
Data security for user preferences and transactions
Automated OS version compatibility monitoring

Expected Impact on Digital Market Presence and Revenue Growth

Anticipated 45,000+ new downloads, expanded presence across 80+ countries, increased average session duration exceeding industry benchmarks, and successful conversion of engaged users to paying customers through strategic in-app monetization.