Development of a Modular White-Label OTT Streaming Platform for Global Telco Providers

The client faces difficulties deploying a flexible, easily configurable OTT streaming platform that supports a wide range of devices (including mobile, TV, and STBs) with multi-language, regional branding, and compliance requirements. Existing solutions lack rapid deployment capabilities and centralized management for multiple telco brands, leading to slow time-to-market and increased operational costs.

A large telecom company seeking to expand its digital media offerings through a customizable, scalable OTT streaming service across multiple devices and regions.

• Create a modular, white-label OTT platform capable of quick configuration for multiple telco brands and regions.
• Support deployment across at least 13 platform environments and 25 device types including iOS, Android, Android TV, Apple TV, smart TVs, and set-top boxes.
• Reduce development time and costs through maximum code reuse leveraging cross-platform technologies.
• Enable flexible branding, feature sets, and regional customization for different telco clients.
• Integrate core telco services like user authentication, monetization, and content management.
• Implement robust analytics and quality monitoring features to track content performance and user experience.
• Ensure high standards of security, GDPR compliance, and international regulations.
• Achieve high app stability, performance, and rapid rollout across multiple geographies, initially targeting European markets with expansion plans.

• Support for 13 platform configurations and 25 device types including mobile, smart TV, and set-top boxes.
• A single, shared business logic layer to accelerate development and updates across all platforms.
• White-label branding with easy customization for client logos, themes, and regional content.
• User authentication options, including multiple login methods for user onboarding.
• Content discovery features such as genre classification, quick movie details, and interactive electronic program guides.
• Functionalities like catch-up TV, continue watching, parental controls, and personalized recommendations.
• Multiple subscription plans and additional service packages.
• Real-time alerts for connectivity or streaming issues.
• Mosaic viewing options merging multiple streams into one view for enhanced engagement.
• Analytics dashboards measuring content popularity, streaming quality, and crash reports.
• Localized, GDPR-compliant user data management, with multilingual support.

• Content Delivery Network (CDN) providers for seamless streaming delivery.
• User authentication providers (OAuth, social login options).
• Payment gateways and billing systems.
• Third-party analytics and crashlytics tools.
• Content management systems, if applicable.
• Regional compliance and localization services.

• Support for at least 99.9% uptime with rapid recovery from failures.
• Performance optimized for minimal startup time and buffering, ensuring high-quality streams.
• Scalable architecture supporting increasing user loads without degradation.
• Compliance with GDPR and regional data protection standards.
• Internationalization and localization capabilities, supporting multiple languages.
• Automated testing with regression, smoke, and acceptance testing during each release cycle.
• Continuous integration and deployment to ensure rapid rollout.

The implementation of this flexible, scalable OTT platform is expected to significantly reduce time-to-market for new regional offerings, lowering development costs through code reuse. It will enable multiple telco clients to quickly deploy branded, region-specific streaming services, expanding market reach. The platform aims to support rapid international expansion, currently targeting a rollout across Europe, with plans for further growth, improving customer engagement and satisfaction metrics, and providing detailed analytics for continuous optimization.