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Development of a Modular Ticket Distribution and Engagement Platform for Large-Scale Events
  1. case
  2. Development of a Modular Ticket Distribution and Engagement Platform for Large-Scale Events

Development of a Modular Ticket Distribution and Engagement Platform for Large-Scale Events

geniusee.com
Event Management
eCommerce
Business services

Challenges in Modernizing and Scaling Ticket Distribution and User Engagement

The client faces difficulties in delivering an integrated ticketing experience that supports buying, reselling, returning, requesting tickets, and managing event information across web and mobile platforms. They require a seamless, reliable, and scalable solution that aligns with their existing operations and enhances customer satisfaction, with the ability to swiftly adapt to market demands and customer feedback.

About the Client

A sizable event management and ticket distribution company operating in multiple regions, seeking to enhance its digital ticketing and customer engagement services with a scalable, user-centric platform.

Goals for Building an Advanced Ticketing and User Engagement Platform

  • Create a fully functional, scalable hybrid mobile application supporting ticket discovery, purchase, resale, return, and event management functionalities.
  • Implement an integrated web platform for event organizers to distribute tickets efficiently and securely.
  • Enhance customer experience by enabling features such as personal event cabinets, notifications about artists and concerts, ticket sharing, and offline access.
  • Implement rapid deployment cycles through automated CI/CD processes, ensuring quick updates and bug fixes, with high-quality standards.
  • Leverage user feedback and analytics to continuously refine user experience and system performance.
  • Ensure the architecture is modular, high-performance, and scalable to handle extensive user bases across Europe and the US.

Core Functionalities and Features of the Ticket Distribution System

  • User registration, login, and profile management with secure data handling.
  • Personal event dashboard displaying upcoming and past events, order summaries, and ticket status.
  • Ticket purchasing, reselling, returning, and requesting capabilities, including exclusive access requests and waiting lists.
  • Ticket sharing with friends and offline access to purchased tickets for at-festival entry.
  • Event organizer interface for ticket distribution, management, and real-time updates.
  • Notification system for artist updates, concert reminders, and personalized alerts.
  • Integration of features like multi-language support, user follow system, and offline ticket viewing.
  • Robust backend with business logic built on JavaScript, ReactJS components, native modules (Kotlin, Swift), and open-source frameworks.

Technology Stack and Architectural Approach

React Native for cross-platform mobile development
React.js and Storybook for UI component development and testing
JavaScript as the core business logic language
Kotlin and Swift for native module development
Automated testing with Detox, Jest, and RTL
Continuous delivery with CodePush for OTA updates
Error monitoring via Sentry integrated with issue tracking tools

External System Integrations for Enhanced Functionality

  • Third-party payment gateways for secure transactions
  • Event management and ticketing APIs for real-time updates
  • Notification and messaging services for user alerts
  • Analytics and user feedback tools for ongoing system improvement

Performance, Security, and Scalability Specifications

  • High performance and fast load times across platforms
  • Scalable architecture supporting millions of users and transactions
  • Real-time update capabilities for ticket inventory and event details
  • Secure authentication, data encryption, and compliance with data protection standards
  • Automated deployments with minimized downtime

Anticipated Business Benefits of the Ticketing Platform Upgrade

The new platform aims to significantly enhance user engagement by providing a seamless purchasing and event management experience, leading to increased customer satisfaction and retention. It is expected to support rapid market expansion and handle high-volume transactions efficiently, resulting in substantial growth in ticket sales and distribution revenue, with scalable infrastructure ready to adapt to future market needs.

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