Development of a Modular NFT Music Marketplace with Enhanced User Engagement and Performance

The client faces difficulties in developing a seamless, engaging, and high-performance NFT music marketplace based on an existing design layout. Core issues include implementing custom interactive features, ensuring responsiveness across multiple devices, and maintaining fast load times and performance standards while supporting complex user roles and secure transactions. Additionally, refining UI/UX post-initial implementation to maximize usability and user satisfaction is a priority.

A startup aiming to create a decentralized platform for artists to sell digital music assets and merchandise, fostering fair artist compensation and engaging fan experiences.

• Launch a scalable NFT music marketplace enabling artists to sell Digital Pressings of albums, EPs, and singles with fair compensation models.
• Incorporate a dedicated store for artist merchandise, including Smart Formats, to enhance revenue streams.
• Ensure digital sales contribute to music charts in key markets such as the UK, Ireland, Germany, and Australia.
• Achieve a user engagement rate of at least 60% among artists and fans.
• Attain a sign-up conversion rate of at least 15% within the first year.
• Drive a monthly transaction volume growth of over 10% during the initial 12 months.
• Maintain cart abandonment rates below 70%.
• Secure a net promoter score (NPS) of at least 70, reflecting high user satisfaction and loyalty.

• User role management with artist and fan profiles.
• Custom interactive elements and animations aligned with brand identity.
• Responsive design adaptable to desktop, tablet, and mobile devices.
• Third-party authentication support (signup/signin and email verification).
• Comprehensive music catalog with search and navigation functionality.
• Secure integration with multiple payment systems supporting cryptocurrencies.
• Marketplace for Digital Pressings and Smart Formats merchandise.
• Recommendation engine for related digital assets.
• Commenting, review, and community interaction features.
• Post-sale content unlocking via Smart Formats physical objects.
• UI/UX testing and iterative refinement to optimize usability and task success rates (>85%).
• Performance metrics targeting response times below 0.4 seconds and LCP below 2 seconds.

• Third-party authentication providers for user sign-up/sign-in.
• Email services for verification and communication.
• Payment gateway systems supporting traditional and cryptocurrency transactions.

• Responsiveness across devices with tailored user flows.
• High system availability and scalability to support growth.
• Average response times below 0.4 seconds under load.
• Largest Contentful Paint (LCP) within 2 seconds for optimal load performance.
• Security measures for secure transactions and user data protection.
• Achieving a system usability scale (SUS) score above 85.

The platform is projected to increase transaction volumes by over 10% month-over-month within the first year, while enhancing user satisfaction as evidenced by an SUS score exceeding 85 and an NPS above 70. These improvements aim to foster artist earnings, boost fan engagement, and establish a sustainable, environmentally conscious digital music economy.