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Development of a Modular Customer Engagement Portal for Enhanced Logistics Services
  1. case
  2. Development of a Modular Customer Engagement Portal for Enhanced Logistics Services

Development of a Modular Customer Engagement Portal for Enhanced Logistics Services

britenet.eu
Logistics
Supply Chain
Transport

Identified Challenges in Logistics Customer Engagement and Data Transparency

The client faces difficulties in delivering transparent, accessible, and personalized service experiences to their customers. The existing systems lack user-friendly interfaces, modular flexibility, and real-time data access, which hampers efficient communication and decision-making. Additionally, there is a need to support dynamic market changes and improve customer self-sufficiency without excessive dependence on customer service centers.

About the Client

A large-scale logistics provider specializing in comprehensive freight solutions across Europe, operating multiple land routes and offering services such as warehousing and customs handling.

Goals for Developing a Robust, Flexible Customer Portal to Improve Logistics Operations

  • Establish an advanced ICT system to support multiproduct collaboration and decision-making.
  • Design and implement a personalized, user-friendly Customer Portal that provides full visibility of all relevant products and services.
  • Enhance communication channels and facilitate customer access to real-time data and support tools.
  • Build a highly modular and flexible platform to easily adapt to evolving market needs and product configurations.
  • Enable customers to self-manage their operations fully, reducing reliance on customer support, and increasing operational efficiency.
  • Achieve scalable system architecture capable of supporting future development and integrations.

Core Functional and Technical Features of the Customer Engagement System

  • Personalized customer portal configurable via administrative interface to align with user preferences.
  • Role-based access control ensuring tailored user experiences and task guidance.
  • Real-time data display showing all relevant logistics services and product statuses.
  • Support for dynamic reconfiguration of product structures to adapt to market changes.
  • Intuitive navigation and clear communication channels, including contact info, forms, and support resources.
  • Self-service tools for executing operational tasks independently without customer service intervention.
  • Modular front-end design optimized for desktop and mobile devices.
  • Backend system with secure data management, support for multiple integrations, and scalable infrastructure.

Technology Stack and Architectural Preferences for the System

Java 11, Spring Boot 2 for backend services
PostgreSQL as the primary database
ReactJS, Redux, HTML/SCSS for frontend development
Keycloak for user authentication and role management
Docker for containerization and deployment
Tomcat or equivalent application server
RabbitMQ for messaging and communication between components
Quartz for scheduling tasks
Nginx for web server and load balancing

Essential External System Integrations for Seamless Operations

  • Internal logistics management systems for data synchronization
  • Customer relationship management (CRM) systems
  • Communication channels such as email services and support forms
  • Authentication and identity management systems
  • Backup and disaster recovery systems

Key System Performance and Security Parameters

  • High system availability and reliability with backup subsystems in place
  • Responsive performance capable of supporting hundreds of simultaneous users
  • Secure data access and role-based authorization, including encryption and secure communication protocols
  • Scalable architecture to accommodate future growth and feature expansion
  • Mobile responsiveness and cross-browser compatibility
  • Compliance with relevant data protection and security standards

Projected Business Benefits and Outcomes of the Customer Portal Initiative

The implementation of the modular, personalized customer portal is expected to significantly improve customer satisfaction and operational efficiency. By providing transparent, real-time data access and self-service capabilities, the project aims to reduce customer support inquiries and foster more autonomous customer interactions. Scalability and flexibility will enable the client to rapidly adapt to market changes, supporting future growth and product diversification, ultimately leading to increased revenue and market competitiveness.

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