Development of a Modern Video Survey Platform for Market Research Insights

The client faces difficulties with outdated, unsupported survey libraries that limit the ability to attract more business users, expand respondent diversity, and develop new platform features. This hampers their capacity to deliver timely, high-quality consumer feedback for strategic insights.

A mid-sized market research firm specializing in consumer insights for global brands, seeking an advanced digital platform to enhance video survey collection and analysis capabilities.

• Attract a larger base of enterprise clients and individual respondents by providing a streamlined, engaging user experience.
• Expand respondent demographics and geographic diversity to gather more representative consumer insights.
• Facilitate rapid integration and deployment of new survey features and functionalities.
• Ensure platform scalability to support high concurrent usage, including 5,000+ simultaneous requests and 100+ concurrent video uploads.
• Deliver insights efficiently through seamless video processing, transcription, and analysis tools.

• Survey submission module with customizable questions and targeting parameters (location, demographics, etc.)
• Respondent screening and selection process utilizing profile questionnaires to identify suitable participants
• Mobile and web interfaces for recording 1080p video responses via webcam or mobile devices
• Seamless background upload and storage of video responses with quality assurance checks
• Automated quality verification and re-record notification system integrated with email notifications
• Secure, prompt payment processing (e.g., PayPal) for valid responses within 24 hours
• Integration with voice-to-text transcription services for generating searchable transcripts
• Dashboard for survey administrators to review responses, manage surveys, and analyze data
• Shareable matrices and data export options for insightful reporting

• Video processing and transcoding services for optimization
• Speech-to-text transcription services for generating accurate transcripts
• Payment gateways (e.g., PayPal) for respondent compensation
• Email notification systems for survey updates and re-record requests

• Scalability to support at least 5,000 concurrent requests and 100 concurrent video uploads
• High availability and reliable performance under load
• Data security and privacy compliance, especially for personal and biometric data
• Responsive UI design across desktop and mobile devices
• Fast response times with optimized load handling

The new platform is expected to attract a broader range of clients and respondents, increase survey response volume and quality, reduce turnaround time for insights through improved video processing and transcription workflows, and support scalable growth—leading to more actionable consumer insights and informed strategic decisions.