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Development of a Modern Property Listing Platform for Historic and Renovated Homes
  1. case
  2. Development of a Modern Property Listing Platform for Historic and Renovated Homes

Development of a Modern Property Listing Platform for Historic and Renovated Homes

iqlance.com
Real estate

Identifying Challenges in Showcasing Renovated Historic Properties

The client faces difficulties in effectively presenting renovated and historically significant properties to prospective buyers. Existing platforms lack integration of detailed property features, modern conveniences, and tailored usability, resulting in reduced user engagement and missed sales opportunities for unique housing assets.

About the Client

A regional real estate agency specializing in the renovation and sale of historic and modernized residential properties, aiming to showcase beautifully furnished apartments and houses with comprehensive listing features.

Goals for Enhancing Property Listing Visibility and User Engagement

  • Develop a comprehensive property listing platform that highlights renovated historic and modernized homes, emphasizing unique features and modern amenities.
  • Increase user engagement and inquiry rates by providing an intuitive and user-centric browsing experience.
  • Implement robust search and filtering options to enable prospective buyers to easily find properties matching their preferences.
  • Ensure platform scalability, security, and responsiveness to support growing listings and user base.
  • Achieve measurable improvements in property inquiries and conversions post-launch.

Core Functionalities for Next-Generation Property Listings Platform

  • Detailed property profiles including images, virtual tours, furnishings, and modern conveniences.
  • Advanced search and filtering options by location, price range, property type, renovation status, and amenities.
  • User authentication and account management for saving favorite listings and tracking inquiries.
  • Responsive design optimized for both web and mobile devices.
  • Integration with external mapping and location services for precise property geolocation.
  • Backend content management system for easy addition and update of listings.
  • Secure payment and inquiry forms to facilitate user contact and transactions.
  • Usability testing and iterative user feedback incorporation to optimize interface and experience.

Technologies and Platforms for the Listing System

Responsive web frameworks (e.g., HTML5, CSS3, JavaScript frameworks)
Server-side development using scalable architectures (e.g., PHP, Node.js)
Content management system for easy listing updates
Secure databases for storing property and user data
API integration for mapping and virtual tour functionalities

External Systems and Services Integration Needs

  • Mapping and geolocation services for accurate property mapping
  • Virtual tour platform or 3D walkthrough services
  • Email and notification systems for inquiries and updates
  • Payment gateways if offering transactional features
  • Social media sharing and promotion tools

Essential Non-Functional System Qualities

  • System scalability to support at least 10,000 listings and growing user traffic
  • High performance with page load times under 3 seconds
  • Robust security measures to protect user data and prevent breaches
  • 24/7 system availability with minimal downtime
  • Accessible design compliant with applicable standards

Projected Business Outcomes and Success Metrics

The new property listing platform is expected to significantly enhance the marketing and visibility of renovated historic homes, leading to increased inquiry conversions—targeting at least a 30% rise in user engagement and inquiries within the first year. Improved usability and rich property presentation will position the platform as a leading resource in the regional real estate market for unique residential properties.

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