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Despite rugby's global popularity, there was a lack of dedicated social media platforms for fans to connect and engage with news, events, and influencers. Technical challenges included ensuring scalability, security, and mobile optimization for a seamless user experience.
Established rugby blog curator expanding into a dedicated social media platform for rugby fans.
The platform would establish a centralized hub for rugby fans, enhancing community engagement and content accessibility. By offering tailored features, it would differentiate the client in the sports industry, driving user retention and positioning them as innovators in sports media.