The client faces challenges in providing a seamless, fast, and user-friendly ordering experience for customers seeking pizza products. Customers find it time-consuming to locate delivery options, apply deals, or customize orders, leading to decreased satisfaction and repeat business. Additionally, the client struggles to effectively manage promotions, customer preferences, and real-time store locators.
A mid-sized restaurant chain specializing in pizza delivery and dine-in services aiming to improve customer ordering experience and operational efficiency.
The new mobile application aims to significantly enhance the customer experience by providing faster, more personalized, and accessible pizza ordering options. It is expected to increase order frequency and customer loyalty, reduce order processing time, and boost sales through targeted promotions. The app's features are projected to improve operational efficiency and customer satisfaction, leading to increased market share and revenue growth.