Development of a Mobile Loyalty and Offer Platform to Enhance Customer Engagement and Digital Access

The client faces difficulties in fostering brand loyalty and increasing customer engagement without a dedicated digital platform. Their physical loyalty system is inefficient, with customers often forgetting or not carrying physical membership cards, which limits store access and promotional engagement. Furthermore, competitors are leveraging mobile technology to enhance customer experience, putting the client at a disadvantage in retaining market share.

A large retail wholesale company operating multiple outlets and serving various business clients, seeking to modernize customer engagement through digital solutions.

• Create a native mobile application for iOS and Android platforms to replace physical membership cards, enabling seamless store entry.
• Increase customer engagement by providing a personalized platform for targeted offers, discounts, and rewards.
• Enhance brand loyalty by integrating loyalty functionalities into a convenient digital app.
• Improve operational efficiency through integration with external payment and product management systems.
• Achieve measurable user engagement, targeted offer redemption, and cost savings, with goal metrics such as 105,000+ monthly active users and over 1.3 million interactions per month within the first year.

• Digital membership card that replaces physical cards for store entry.
• Personalized targeted offers and discounts based on user data.
• Secure payment gateway integration for seamless transactions.
• Push notifications for promotional campaigns.
• User profile management and interaction history.
• Backend integration with external product management and order processing systems.
• Cloud-based deployment for scalability and reliability.
• Intuitive user interface design focused on ease of use and engagement.

• External payment gateways (e.g., Stripe or equivalent)
• Product and order management systems (e.g., eCommerce platform integrations)
• Push notification services
• User authentication and identity verification systems

• Scalability to support 105,000+ active users monthly
• Performance optimized for quick load times and responsive interactions
• High security standards for payment and personal data handling
• Availability and uptime targeting at least 99.9%
• Iterative update capability with multiple releases and feature enhancements

The implementation of a native mobile loyalty platform aims to significantly boost user engagement, with targeted achievements such as reaching over 105,000 monthly active users, facilitating 1.3 million interactions per month, and securing recognition as a leading industry digital solution. Additionally, the platform will reduce operational costs, improve customer retention, and strengthen brand competitiveness through ongoing iterative improvements aligned with business growth objectives.