Development of a Mobile Application for Wholesale Retail Store Customer Engagement and Loyalty

The client faces inefficiencies in offline customer processes, limited engagement tools, and lacks a unified digital platform for customer loyalty, product information, and store navigation. There is a need to digitize these processes to improve shopping convenience, marketing effectiveness, and prepare for online sales expansion.

A national chain of wholesale grocery stores seeking to enhance customer experience, streamline in-store processes, and enable future online sales through a branded mobile application.

• Develop a comprehensive mobile app to replace physical loyalty and customer cards with virtual equivalents.
• Implement barcode scanning to facilitate quick price lookups and product information retrieval.
• Enable users to view and access promotional content and store information in real-time.
• Create functionalities for users to build and share shopping lists, including adding products via barcode or catalog.
• Integrate a store locator and route planner to improve in-store navigation and proximity convenience.
• Design and incorporate a loyalty program supporting both individual and B2B customers, with tier-based rewards such as bonuses and discounts.
• Provide administrative tools for marketing teams to manage store data, promotional content, and user notifications.

• Virtual customer loyalty card system with scan or manual entry for customer registration and cashier verification.
• Barcode scanner for instant price and product data retrieval, supporting multi-scan and product carousel view.
• Access to digital promotional brochures tailored by store location and current campaigns.
• Shopping list tool allowing creation, editing, and sharing, with future integration of online catalog sourcing.
• Store locator with map view, store hours, default store setting, and route planning features.
• Loyalty program management supporting multiple tiers, bonuses accrual, voucher generation, and discount application.
• Admin panel capabilities for managing store data, promotional content, notifications, banners, and legal terms.

• Product barcode databases for price and product details
• Store location and mapping services
• Loyalty and rewards management systems
• Push notification services
• Promotional content management systems

• High availability with 99.9% uptime
• Fast response times with app load times under 2 seconds
• Data security compliant with industry standards (e.g., GDPR, PCI DSS)
• Scalable architecture supporting up to 50,000 concurrent users
• Regular updates and maintenance support

The implementation of the mobile app is expected to enhance customer engagement, streamline in-store processes, and improve loyalty program participation, leading to increased customer retention and sales growth. The app aims to facilitate a transition to online sales channels in the future, leveraging digital tools for competitive advantage.