The client requires a streamlined platform that simplifies the process of connecting buyers seeking to purchase specific physical products with sellers who have available inventory. Existing complexities in registration, product posting, and communication hinder user engagement and transaction efficiency. The platform needs to reduce friction and encourage active participation from both parties through minimalistic design and effective notifications.
A mid-sized online marketplace seeking to facilitate direct interactions between buyers and sellers for used or available physical goods within a specific regional market.
The platform aims to increase buyer engagement and seller participation by providing an easy-to-use, efficient marketplace. Expected outcomes include higher transaction volumes, improved user retention, and quicker matching of buyer requests with seller offers, ultimately driving revenue growth and market penetration in the target region.