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Development of a Micro-Influencer Marketing Platform

kyanon.digital

Consumer products & services

Sports

Retail

Challenge: Limited Marketing Budget and Competitive Landscape

The company faces challenges in achieving significant brand awareness and customer acquisition within the highly competitive fitness apparel market, particularly against larger, established brands. Traditional marketing channels are proving expensive and less effective in reaching the target audience of fitness enthusiasts and athletes.

About the Client

A rapidly growing international fitness apparel company seeking to expand brand awareness and drive customer acquisition through innovative digital marketing strategies.

Objectives: Drive Brand Awareness and Customer Acquisition

Increase brand awareness among target demographics.
Expand the company's customer base.
Generate high-quality leads for product sales.
Build a strong and engaged online community.
Achieve a positive return on investment (ROI) for influencer marketing initiatives.

Functional Requirements

Influencer discovery and onboarding.
Campaign management tools (goal setting, budget allocation, timeline management).
Content submission and approval workflow.
Performance tracking and reporting (views, engagement, conversions).
Automated payment processing for influencers.
Integration with social media platforms (TikTok, Instagram, etc.).
Hashtag tracking and analysis.

Preferred Technologies

Cloud-based infrastructure (AWS, Azure, or GCP).

Backend: Python (Django/Flask) or Node.js.

Frontend: React or Angular.

Database: PostgreSQL or MySQL.

API integrations with social media platforms.

Integrations Required

Social media APIs (TikTok, Instagram, etc.).
Payment gateway APIs (Stripe, PayPal).
Analytics platforms (Google Analytics).
CRM system (Salesforce, HubSpot) for lead management.

Key Non-Functional Requirements

Scalability to handle a large number of influencers and campaigns.
High availability and reliability.
Robust security measures to protect data.
Performance optimization for fast loading times.
User-friendly interface for both company administrators and influencers.

Impact: Significant Growth in Brand Awareness and Sales

By effectively leveraging micro-influencer marketing through this platform, the company is expected to achieve a significant increase in brand awareness, expand its customer base, and drive substantial growth in sales. The focus on hidden channels will provide a cost-effective way to reach target audiences and build a loyal community.