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Development of a Marketing Automation Mobile App for Local Business Growth

brainhub.eu

Advertising & marketing

Business services

Information technology

Challenges in Local Business Digital Marketing

Local businesses struggle to compete with enterprise-level marketing due to limited resources, high customer acquisition costs ($20 average), and lack of modern tools. Existing solutions are designed for large companies with dedicated teams, leaving small businesses without accessible, scalable, and cost-effective marketing automation platforms.

About the Client

A marketing automation company providing AI-driven tools and a large customer database to support local business growth through targeted digital advertising.

Key Project Goals

Enhance accessibility via a mobile-first interface with a 5-step campaign setup
Scale the customer database to support targeted regional advertising
Integrate with major social platforms (Facebook, Instagram, TikTok)
Enable remarketing capabilities to reduce customer retention costs
Provide actionable analytics for campaign optimization

Core System Functionalities

5-step campaign creation workflow (account setup, social integration, budget targeting)
AI-driven audience segmentation and ad optimization
Real-time analytics dashboard for ROI tracking
Automated remarketing to existing customers via social media
Secure payment integration for campaign funding

Technology Stack

AWS cloud infrastructure

AI/ML algorithms for audience targeting

Scalable database architecture (1B+ records capacity)

External System Integrations

Facebook Ads API
Instagram Graph API
TikTok Marketing API
Point-of-sale (POS) systems
Payment gateways

Non-Functional Requirements

Horizontal scalability for 20M+ user database growth
Sub-2-second load times for campaign management interface
Enterprise-grade data encryption for customer records
99.9% uptime SLA for advertising delivery

Expected Business Impact

Empower 10,000+ local businesses with enterprise-class marketing capabilities, reduce customer acquisition costs by 40% through targeted advertising, and increase customer retention rates by enabling automated remarketing campaigns. The platform will maintain a 60-70% higher conversion rate for existing customers while expanding market reach across US, EU, and Middle East regions.