Development of a Loyalty and Engagement Mobile App for B2B Partnership Programs

The client faces difficulty in engaging their distribution and channel partners effectively. Existing communication channels are limited, resulting in low engagement and underutilization of loyalty programs. A need exists for a user-friendly digital solution that incentivizes partners, facilitates communication, and provides real-time updates to strengthen relationships.

A large manufacturing company with a widespread partner network aiming to enhance partner engagement through a dedicated mobile platform.

• Design and develop a cross-platform mobile application to improve partner engagement.
• Implement a loyalty points system enabling partners to earn, check, and redeem points seamlessly.
• Incorporate communication features allowing partners to send messages to management.
• Provide a customizable dashboard and notification system for real-time updates and news.
• Achieve high user adoption rates and improve partner participation in loyalty initiatives.

• User authentication and profile management for partners.
• Loyalty points system with earning, checking, and redemption functionalities.
• Messaging interface for sending and receiving messages with management.
• Dashboard displaying loyalty status, recent activities, and account overview.
• Push notifications for real-time alerts on news, updates, and offers.
• News and events section for informing partners about relevant company updates.

• Loyalty points management system
• Messaging and notification services
• Content management system for news updates.
• User authentication and identity management platform

• Application must support at least 300 active users initially with scalability to handle growth
• Real-time notification delivery with minimal latency
• Data security compliance and user privacy protection
• High app availability with 99.9% uptime

The new platform is expected to significantly improve partner engagement and loyalty program participation, leading to increased loyalty redemption rates, higher partner satisfaction, and strengthened business relationships. Targeted adoption aims for over 70% partner engagement within the first year, with measurable improvements in loyalty activity and communication efficiency.