The client faces difficulties in supporting low-end Smart TVs, including outdated operating systems and hardware limitations, leading to playback issues, insecure scripting practices, and maintenance challenges that hinder broad device compatibility and user experience accessibility.
A mid-sized media and entertainment company aiming to expand its digital content access to budget-friendly Smart TV users via adaptable streaming apps.
The new application is expected to streamline development and maintenance processes by supporting multiple device generations with a single codebase, leading to reduced costs and faster deployment cycles. Supporting legacy devices will expand the user base, especially among those with older or lower-performance Smart TVs, thereby increasing overall app accessibility and market reach. The precise targeting of performance optimizations will ensure smooth playback and an improved user experience across all supported devices.